Effective Date:  September 1, 2020

Thank you for visiting a Meridian Alliance, LLC (the "Company") website located at https://theviablebusiness.com. You arrived at this Privacy Policy (the "Privacy Policy") from the aforementioned site, referred to herein as "this web site", the "Website", the "Site" or "us". Our Company Privacy Policy (the "policy" or "privacy policy") is set forth below. You acknowledge that this Privacy Policy is part of our Site Terms and Conditions of Use ("TOU") https://theviablebusiness.com/terms-of-use, and by accessing or using our site, you agree to be bound by all of its terms and conditions. This Privacy Policy applies only to the Website. It does not apply to any third party site or service linked to our Website or recommended or referred by our Website or by our staff, or to any of our offline activities.

IF YOU DO NOT AGREE TO BE BOUND BY THE TERMS OF THIS PRIVACY POLICY PROMPTLY EXIT THIS SITE. We may change this Privacy Policy at any time by removing this version and posting a new one on this page or on a successor page. The new version will become effective on the date it's posted, which will be listed at the top of the page as the new Effective Date.

We understand the importance that Internet users place on privacy and this Privacy Policy describes how we use personal information that is collected at our websites. This Privacy Policy lays out our policies and procedures surrounding the collection and handling of any such information that identifies an individual user or that could be used to contact or locate him or her ("Personally Identifiable Information" or "PII") including such PII in the categories that are specifically mentioned below.

Our Privacy Policy is intended to describe to you how and what data we collect, and how and why we use your personal data. It also describes options we provide for you to access, update or otherwise take control of your personal data that we process.

Personal Data

Your personal data may include information including any of the following items:

Identification Information. Your name; email address; mailing address; phone number; photograph; birthdate; passport; driver's license; Social Security, Taxpayer Identification, or other government-issued identification; or other historical, contact, and demographic information; and other data collected that could directly or indirectly identify you.

Financial Information. Financial information such as bank account, payment card numbers, credit reports, and other publicly available information.

Tax information. Withholding allowances and tax filing status.

Transaction Information. When you use our Services to make, accept, request, or record payments, we collect information about when and where the transactions occur, the names of the transacting parties, a description of the transactions, the payment or transfer amounts, billing and shipping information, and the devices and payment methods used to complete the transactions.

Other Information You Provide. Information that you voluntarily provide to us, including your survey responses; participation in contests, promotions, or other prospective seller marketing forms or devices; suggestions for improvements; referrals; or any other actions performed on the site.

Nonpersonally Identifiable Information. This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you visit on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. This information may include the Website's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet.

Social Media. Our websites and mobile applications include social media features connected with social media platforms which may include sites such as Facebook, Twitter, Instagram, Snapchat, Google Plus, Pinterest, YouTube and others. These features may collect information about your IP address and which page you're visiting on our site, and they may set a cookie or employ other tracking technologies. Social media features and widgets are either hosted by a third party or hosted directly on our site. Your interactions with those features are governed by the privacy policies of the companies that provide them.

In addition, we may also collect, or our third party ad server and/or content server may collect, certain Nonpersonally Identifiable Information. This information is ultimately stored in the form of store categories, and, in some cases, specific URLs. We use your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information. Our third party ad servers will also provide us with summary, but not individual, reports that will tell us how many ads were presented and clicked upon at our site.

We will primarily use your Personally Identifiable Information to provide our services to you, as required by our agreements with you. We will also use Personally Identifiable Information to enhance the operation of our site, fill orders, improve our marketing and promotional efforts, statistically analyze site use, improve our product and service offerings, and customize our site's content, layout, and services. We may use Personally Identifiable Information to deliver information to you and to contact you regarding administrative notices. We may also use Personally Identifiable Information to resolve disputes, troubleshoot problems and enforce our agreements with you, including our Terms of Use and this Privacy Policy.

What Information We Collect and What We Do With Your Information

Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site. When you purchase something from our site, as part of the buying and selling process, we collect the PII you give us such as your name, address and email address and credit card number and information. This enables us to both fulfill and support the products you purchase.

We use your Personally Identifiable Information to create your account, to communicate with you about products and/or services you have purchased, to offer you additional products and services, and to bill you for goods or services you have requested. We also use that information to the extent necessary to enforce our TOU and to prevent imminent harm to persons or property.

When ordering goods or services on the site, you may be asked to provide a credit card number. Depending upon the activity, some of the information we ask you to provide is identified as mandatory and some as voluntary. If you do not provide the mandatory data with respect to a particular activity, you will not be able to engage in that activity.

Activities on the Website which may allow us to collect PII may include, but are not limited to, any of the following:

• Determining whether particular goods or services are available in your country;
• Processing or recording payment transactions or money transfers;
• Displaying your historical transaction information;
• Providing, maintaining and improving our Services;
• Developing new products and services;
• Delivering the information and support you request, including technical notices, security alerts, and support and administrative messages including to resolve disputes, collect fees, and provide assistance for problems with our Services or your account;
• Improving, personalizing, and facilitating your use of our Services;
• Measuring, tracking, and analyzing trends and usage in connection with your use or the performance of our Services;
• Providing you with products and features you choose to use on our site;
• Protecting our Services and Maintaining a Trusted Environment;
• Protecting our customers', or your customers' rights or property, or the security or integrity of our Services;
• Enforcing our TOU or other applicable agreements or policies;
• Verifying your identity (e.g., through government-issued identification numbers);
• Investigating, detecting, preventing, or reporting fraud, misrepresentations, security breaches or incidents, other potentially prohibited or illegal activities, or to otherwise help protect your account, including to dispute chargebacks on your behalf;
• Complying with any applicable laws or regulations, or in response to lawful requests for information from the government or through legal process;
• Fulfilling any other purpose disclosed to you in connection with our Services;
• Contacting you to resolve disputes, collect fees, and provide assistance with our Services.

Advertising and Marketing

Marketing activities on the Website which may allow us to collect PII may include, but are not limited to, any of the following:

• Communicating with you about opportunities, products, services, contests, promotions, discounts, incentives, surveys, and rewards offered by us and select partners; and
• Emails - If we send you marketing emails, each email will contain instructions permitting you to"unsubscribe" from receiving future emails from us.

Other Uses

We may collect other PII for other purpose disclosed to you in connection with our Services from time to time.

Cookies

The Company utilizes cookies to create a more customized experience for our users and customers. A cookie is a small data text file, which a Website stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to us. Our cookies store randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. The cookies make your use of the site easier, make the site run more smoothly and help us to maintain a secure site. You are always free to decline our cookies if your browser permits, but some parts of our site may not work properly in that case. Cookies also allow our Website to remind you of your past purchases and to suggest similar products and services. Finally, we use information gained through cookies to compile statistical information about use of our Website, such as the time users spend at the site and the pages they visit most frequently. We also use tracking pixels (i.e. Google Analytics) to aid in measuring and tracking where our website traffic is coming from and to track the performance of our site.

Third Party Services

We do not sell, rent or otherwise disclose your personal information to any third parties, including but not limited to advertisers, strategic partners or vendors. Again, we take your privacy very seriously.

The Company does utilize third party providers to help us provide the best experience and service possible to our website users. In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions

For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. Some of the vendors we currently use include Sam Cart for payment, Stripe for payment processing and Facebook for advertising. This list is subject to change.

Children's Privacy

We take Children's Privacy very seriously. Our TOU only allow this website to be accessed by persons eighteen (18) years or older. You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors that are under 18 years of age.

Commitment To Data Security

All information collected from you is stored in a technically and physically secure environment. Furthermore, employees, contractors, and vendors who have access to your personally identifiable information in connection with providing services for us are required to keep the information confidential.

We use SSL encryption to protect sensitive information online, and we do everything we can to protect user information offline. Unfortunately, even with these measures, we cannot guarantee the security of PII. By using our Website, you acknowledge and agree that we make no such guarantee, and that you use our Website at your own risk.

In order to most efficiently serve you, credit card transactions and order fulfillment are handled by established third party banking, processing agents and distribution institutions. They receive the information needed to verify and authorize your credit card or other payment information and to process and ship your order. Unfortunately, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. As a result, while we strive to protect your Personally Identifiable Information, you acknowledge that:

a.   there are security and privacy limitations of the Internet which are beyond our control;

b.   the security, integrity and privacy of any and all information and data exchanged between you and us through this site cannot be guaranteed; and

c.   any such information and data may be viewed or tampered with in transit by a third party.

Occasionally we may be required by law enforcement or judicial authorities to provide PII to the appropriate governmental authorities. We will disclose PII upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful in accordance with our TOU.

We may also provide Nonpersonally Identifiable Information about our customers' sales, traffic patterns, and related site information to third party advertisers, as part of our research and business development, but these statistics do not include any Personally Identifiable Information.

Consent to Use Personally Identifiable Information

You may withdraw your consent to our retention of your PII at any time by contacting us at [email protected] or mailing us at:  Meridian Alliance, LLC, P.O. Box 68, Forestville, CA United States 95436. Your request shall be subject to the terms and conditions of this Privacy Policy.

How Can You Verify Your PII

You may contact us to identify the PII that we possess about you, or to verify, update or correct the PII that we have, and to have obsolete information removed. If you created an account on our website, you can access and change your online account profile yourself. If you do not have an online account with the Company, you can ask to review the PII that we have retained, how we have used it, and to whom we have disclosed it at any time by contacting us as indicated below under the heading Data Protection Officer below. Subject to certain exceptions prescribed by law, and provided we can authenticate your identity, you will be given reasonable access to your personal information and will be entitled to challenge the accuracy or completeness of the information and have it amended as appropriate. You may also ask us to change your preferences regarding how we use or disclose your information or let us know that you do not wish to receive any further information from us.

How Long We Retain Your Information

We generally retain your information as long as reasonably necessary to provide you the Services or to comply with applicable law. Even after you request deletion of your PII, the Company shall be entitled to retain or use copies of your PII to the extent necessary to collect fees you owe to the Company (if applicable), to resolve disputes between you and the Company (if applicable), to enforce our TOU or other applicable agreements or policies as the Company deems appropriate to preserve or enforce Company's rights, or to take any other actions consistent with applicable law.

Copyright Infringement and Digital Millennium Copyright Act

For claims of copyright infringement and/or any violation of the Digital Millennium Copyright Act, please contact Jeannie Long at P.O. Box 68, Forestville, CA United States 95436, Telephone number 1-800-871-8205, Email:  [email protected]. We will terminate the accounts of users who are repeat copyright infringers.

If you have a complaint please provide the following information to the person identified above (17 USCA § 512):

a.   A physical or electronic signature of the copyright owner or authorized agent;

b.   Identification of the copyrighted work(s) claimed to have been infringed;

c.   Identification of the material that is claimed to be infringing or to be the subject of the infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material;

d.   Information regarding how we may contact you (for example, mailing address, telephone number, e-mail address);

e.   A statement that the copyright owner or its authorized agent has a good faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and

f.   A statement that the information in the notification is accurate, and made under penalty of perjury, and, if an agent is providing the notification, a statement that the agent is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.

Choice of Law and Venue

This Privacy Policy and all conditions and covenants set forth herein are entered into in the State of California and shall be governed by and construed in accordance with the laws of the State of California, exclusive of its choice of law rules. Each person using this website submits to the exclusive jurisdiction of the state and federal courts sitting in the County of Sonoma in the State of California and waives any jurisdictional, venue, or inconvenient forum objections to such courts. In the event that any of the terms of this Privacy Policy are held by a court or other tribunal of competent jurisdiction to be unenforceable, those provisions shall be limited or eliminated to the minimum extent necessary so that the terms of this Privacy Policy shall otherwise remain in full force and effect.

Transfer of Personal Data Abroad

If you utilize our website from a country other than the country where our servers are located, your communications with us may result in transferring your personal data across international borders. In these cases, your personal data is handled according to this Privacy Policy. If you are located in the European Union, you also have the privacy rights set forth below under "Your European Privacy Rights"

Location Information

In order to provide certain Services, we may require access to location information, including precise geolocation information collected from your device. If you do not consent to collection of this information, certain Services will not function properly and you will not be able to use those Services. You can stop our collection of location information at any time by changing the preferences on your mobile device. If you do so, some of our mobile applications will no longer function. You also may stop our collection of location information via mobile application by following the standard uninstall process to remove all Square mobile applications from your device.

Do Not Track

Do Not Track ("DNT") is an optional browser setting that allows you to express your preferences regarding tracking across websites. We do not have a mechanism in place to respond to DNT signals.

Your European Privacy Rights - For European Residents Only

We collect and process personal information about you only where we have a legal basis for doing so under applicable data protection law, including under the General Data Protection Regulation (GDPR). The legal basis will depend on the purpose for which we process your personal information. This means we collect and use your personal information only where:

a.   We need it to provide the Services under a contract to which you are a party, or in order to take steps at your request prior to entering into a contract;

b.   It satisfies a legitimate interest (which is not overridden by your rights and interests), such as for research and development, to market and promote the Site and to protect our legal rights and interests;

c.   You give us consent to do so for a specific purpose; or

d.   We need to process your personal information to comply with a legal obligation.

If you have consented to our use of personal information about you for a specific purpose, you have the right to change your mind at any time.

We may use your email address to send you newsletter or marketing emails. We will ask for your consent in line with the applicable law when you first provide your personal information. You can opt out by following the unsubscribe instructions included in these emails, or you can contact us by emailing Jeannie Long at [email protected].

Request access to your personal information. You may have the right to request access to any personal information we hold about you as well as related information, including the purposes for processing the personal information, the recipients or categories of recipients with whom the personal information has been shared, where possible, the period for which the personal information will be stored, the source of the personal information, and the existence of any automated decision making.

Request correction of your personal information. You may have the right to obtain without undue delay the rectification of any inaccurate personal information we hold about you.

Request erasure of your personal information. You may request that PII held about you by the Company is deleted or any account you may maintain on our website is deactivated.

Request restriction of processing your personal information. You may have the right to prevent or restrict processing of your personal information.

Request transfer of your personal information. You may have the right to request transfer of personal information directly to a third party where this is technically feasible.

If you wish to make any of the requests outlined above you should contact the Data Protection Officer whose contact information is set forth below.

Where you believe that we have not complied with our obligation under this privacy policy or European data protection law, you have the right to make a complaint to an EU Data Protection Authority, such as the UK Information Commissioner's Office.

Data Protection Officer and Contacting Us

We strive to provide excellent products, along with equally excellent customer service. If you have any questions about this Privacy Policy or our practices, please feel free to contact us using one of the methods listed. If you need to contact us, you can email our Data Protection Officer, Jeannie Long, at [email protected], call us at 1-800-871-8205, or mail us a letter at:  Meridian Alliance, LLC, Attn:  Jeannie Long, P.O. Box 68, Forestville, CA United States 95436